Questions before you start:
- Where are your leads coming from now? Are you following the traditional route to getting leads? Magazines, newspapers ads, flyers, mailings, etc…? Are you getting the same type of quality you used to get? If you are, is that a good thing?
- What level of Quality are these leads? Speaking of quality, what kind of quality are these leads? Are you spending more time following up on leads that go nowhere?
- Did these Leads find you or did you find them? Are you chasing leads or are your leads chasing you? Are you attracted to them, or are they attracted to you?
- How much Money did these Leads cost you? Did you have to pay for these leads in the way of advertising, or as a package of pre-screened (or not screened) leads? If you paid for a package, how old were they? How many were still looking?
- How much Time did these Leads cost you? How much time did you spend finding, tracking down, and talking to these leads? Was it successful? Was it worth it?
- Are you happy with your Leads and how you are getting your Leads…or are you ready for a better way? After answering the previous questions, can you say you are happy with the way you are finding leads, or are you ready to find a way that costs less in time and money, and will bring a much better quality of lead than you are getting now?
What you should know about that “Better way”:
Attraction marketing is the only approach to lead acquisition. The reasons why are numerous. In fact, these reasons why can be found in the “right” answers to the above questions. The Quality and quantity are much higher and you’ll find the cost of these leads, in both time and money, will be much less. One of the reasons this is true is the answer to the rest of the above questions: Your leads come to you, you don’t have to chase them. If you are happy with your leads now, and you don’t mind the time and money spent to get them, by all means continue with what you are doing. However, if you are not happy with your lead quantity or quality, and you would rather be able to spend your time and money elsewhere, keep reading. If you’re one of the happy ones, keep reading anyway…I think you’ll be glad you did.
First, we need to discuss the fundamental reason of why these leads should be better and more plentiful, and how we use the tools we’ve discussed earlier to make it happen. We need to understand the principle of Attraction Marketing, and how it applies to business on the internet today.
What is Attraction Marketing?:
